Snap, Sell, Succeed

The first and last course you'll ever need to create stunning product photos like a pro.

The Complete DIY Product Photography Course For Handmade Sellers Who Want To Take Their Sales and Success To A Whole New Level

You could spend $1000+ every time you need some products photographed for your shop or social media. Or, you could empower yourself AND save a pile of money by learning how to master the art of taking amazing product photos all by yourself.


You’ve poured all your heart into your creative biz.

You’ve spent hours perfecting your craft and producing awesome products that you KNOW are great. But no one is buying. What’s up with that? Your photos. That’s what’s up.

Try as you might, you just can't get your photos to look right. You've probably experienced at least one of the following problems:

1. The lighting in your photos isn't right. No matter what you try, it just doesn't work out.

2. You can't get your styling right. You don't know what props to use and the ones you've tried look weird.

3. Your colours are all messed up. What the heck?

5. You have no idea what to use for equipment - or how to use it.

6. Editing scares you. Sooooo many options, panels, and tools. Where to even start?

7. You don't even know what you need to know - but you know you're lost.

I know it's overwhelming. But guess what?

It doesn't have to be.

For real.


The most important aspect to success in the world of e-commerce is having high quality, attractive photos that show your products off and make your customers want to buy. Why? Two major reasons:

When shopping online, your customer is making quick first impressions and will be experiencing your products through your images. If your images aren’t great, your customers will be moving on. FAST.


The competition is HUGE.


On Etsy alone, there are over 1.6 million shops and 35 million listings to compete with. Not to mention other e-commerce sites. That means a veritable smorgasbord of images with every search.

Guess which ones shoppers are clicking on? That’s right.

The good ones.

(this can be you!)


I know what you’re thinking. “Hey Amy, that’s cool and all, but figuring out this whole DIY product photography situation is basically like rocket science. What is an awesome handmade seller like me to do?”

Don’t worry, friend. I got your back.


I’m a product photographer by trade and handmade business cheerleader by heart.

As a product photographer, I’ve worked with handmade and product-based businesses from across the globe, shooting their awesome products in my own studio and helping them grow their sales through killer photos. I have also had the pleasure of providing education to handmade sellers on how to DIY their own product photography through in-person workshops, my blog, Facebook groups, webinars, and now, online courses.

As a lover of all things handmade and small biz, I’ve seen the all-too-real struggle when you’re trying to figure out how to create images that look like they were taken by a pro, while avoiding the hefty price tag of professional photography. I’ve seen and felt the void of this kind of education in the handmade community. And I’m so stoked to be able to fill it.

I'm a retired wedding photographer so I thought taking photos for my Etsy shop would be a breeze. Boy was I wrong. Trying to figure out lighting, backgrounds, props, glare and shadows was all just too much.

But then, I found Amy. She started explaining product photography to me in a way that made it easy and actionable. I tried out her tips and everything started clicking into place. Just a few simple changes has made a world of difference with my product photography. Her help has been a serious game changer for my business.

- Jami King, Handmade Journey


Photography is a highly technical craft and an entire world of its own. And photography is cool and all, but you really just want to know how to take great photos that will SELL your products.

You’re wearing about 18 hats as a small biz owner and getting a photography degree just isn’t in the cards. And at $1000+ bucks a pop, hiring the job out isn’t an option either.

So you’re left with the overwhelming task of learning how to DIY that situation. I hear ya. Which is why I developed this comprehensive yet simplified and streamlined course for you.

You will learn exactly what you need to know - nothing more, nothing less - so you don't feel bogged down with tons of material that will leave you feeling more overwhelmed then when you started.


You are a good fit for this course if:

  • You are a handmade or product-based seller looking to grow your customer base, increase your sales, and find success in your online business.
  • You dread having to list new items because it means you have to take photos of them.
  • You feel super frustrated with your photos because it seems like no matter what you do they still don’t look good.
  • You’re completely overwhelmed by all of the information on photography out there (and yet none of it seems to apply to you as a handmade seller).
  • You just want to know exactly what you need to know about product photography – in clear terms, with a streamlined process, and without a lot of technical jargon.
  • You either have no clue how to take a good photo, or maybe you’re not too bad but want to take it up a notch to make your shop look more polished and worthy of the prices you know your products are worth.
  • You’re ready for all your work in creating your products to start paying off, but your product photography is a big struggle and a huge missing piece to your success.


The course: 10 modules, 45 lectures. Each designed to provide you with exactly what you need to know to photograph your work efficiently and confidently.

Access to an exclusive private learning community where you can get to know other students and where I will personally help you apply what you have learned in the course.

A course workbook where you will be able to process and apply what you're learning in the context of your own business and products.

A special Trello board that is set up for you and is an organized and efficient tool in planning, preparing for, photographing, and finalizing your images.

Loads of bonus materials, such as checklists, worksheets, and guidelines that you can print off and have at your finger tips.

Lifetime access to the course, community, and bonus materials.

Access to all future course updates.


Module 1: Introduction

This module includes four lectures and covers the importance of product photography, anatomy of a good product photography, and common mistakes of DIY product photography.

Module 2: Equipment

This module includes five lectures and covers camera options, additional helpful equipment, and how to use them.

Module 3: Lighting

This module includes six lectures and covers types of lighting and how to use them, lighting setups, common lighting issues, and helps you determine what lighting setup is best for you.

Module 4: Planning & Preparing

This module includes five lectures and covers how to ensure brand consistency in your images, prop selection, planning and preparing your setup, backgrounds, and getting ready for your shoot.

Module 5: Your Shot List

This module includes five lectures and covers the different shots you'll need and how to take them, including shooting on a white background, styled photos, different angles, close-ups, and in-action photos.

Module 6: Editing

This module includes seven lectures and covers software options, editing apps for your smartphone, the ideal editing flow, and how to use basic editing tools to make your photos look polished and professional.

Module 7: The DSLR

This module includes five lectures and covers choosing the right DSLR for you, different shooting modes and how to use them, understanding the exposure triangle, lenses and which one is right for you, and depth of field.

Module 8: Images & Social Media

This module includes four lectures and covers image sizing for social media, creating images for social media, how to tell your brand story through images, and how to shoot the Instagram-famous flat lay.

Module 9: Smartphone Photography

This module includes four lectures and covers understanding your smartphone camera, image-related apps, technique, and how to use manual control and setting.

Module 10: Bonus Lectures

This module includes five lectures and covers the odds and ends, such as photographing specialty items like jewelry, large products, and products with reflective surfaces.


How long will I have access to the course for?

Forever! Your enrolment today includes lifetime access to the course - and all it's future updates.

That seems like A LOT to learn. How will I keep from feeling overwhelmed by all that info?

Don't worry, I've got you covered. The course content is released one module at time at a rate of once per week, allowing you time to fully complete and reflect on each topic.

What format is the course delivered in?

The course consists of videos (live-action, slides, and screen capture tutorials) and a course workbook to help you apply what you learned in the context of your own business.

Do you offer any refunds or guarantees?

You know it! I'm super confident that you'll be stoked with all the valuable info and how it affects your photos (and sales), but if for some reason you're not feeling it, you can email me within 30 days of purchasing the course for a full refund.

But I really have no idea what I'm doing when it comes to photography. Will this course be over my head?

Nope! This course is designed to start from the beginning and walk you through the whole process, growing your knowledge base and photography skills along the way. You may have no idea about photography in the beginning, but by the end, you'll be confident in your ability to take a great product photo.

I'm actually kind of good of photography. Will this course still be worth my time and investment?

Absolutely! There is loads of information in here that I'm confident you'll learn a lot and develop a really great system along the way. You may be kind of good at photography to begin with, but you'll be dynamite by the end.

There are an awful lot of photography tutorials online for free. Can't I just watch some YouTube videos?

The thing about all those all those free photography tutorials is that they either don't really apply to you as handmade seller, or the advice is pretty generic. There is a lot of free information out there, but it's scattered, convoluted, and usually less than helpful.

This a big investment for me. Is it worth it?

Here's the thing. Having great product photos is imperative if you want to be successful selling online. Hiring a professional to take photos for you just once is an investment of $1000+. Investing in this course is less than half that, and will provide you skills to take your own photos for the rest of your career.

I created this course with you in mind. I know your pain points, I know where your photography struggles are. The course is designed to teach you an efficient and clear approach to your photography that will not only have you taking beautiful product photos, but will guide you through a streamlined process that will save you time and free you from the dread of photography. Sounds pretty worth the investment, right?


I am confident that you'll love the course, the learning community, and all of the bonus materials so much that you won't even consider asking for a refund, but just in case, I've got you covered. If for some reason you don't want to continue on your journey toward awesome product photos (and awesome sales), you can email me within 30 days of enrolling and I'll personally issue you a full refund.


This course is not open for enrollment.

Your Instructor

Amy Eaton
Amy Eaton

Hi! I'm Amy. I'm a photographer and educator with nearly 10 years of experience in this wild world of chasing light and creating images. As a product photographer, I've worked with handmade and product-based sellers for several years and am now turning my focus towards empowering you to take your own beautiful product images. Some of my accolades include being a regular columnist for Handmade Seller magazine, a guest blog writer for Being Boss, and appearing on podcasts such as Maker Academy.